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Types of Financial Advisors & Why Fee-Only Fiduciary Advisors Are Best for You

So, you’ve finally decided it’s time to get your financial life in order. Smart move! But now you’re scrolling through endless lists of financial advisors—broker-dealers, planners, RIAs, robo-advisors, fee-based, fee-only—and your head’s spinning. Sound familiar?

Hands holding a pen, writing on papers between two laptops on a wooden desk. The setting is a collaborative office space.

Here’s the deal: not all financial advisors wear the same hat, and choosing the wrong one could cost you… big time.


In this blog, we’ll break down the different types of financial advisors and explain why fee-only fiduciary advisors might just be the financial bestie you didn’t know you needed.


Types of Financial Advisors: Who’s Who in the Money World?

Before we get into the why, let’s talk about the who. Here are the most common types of financial advisors and how they get paid:


1. Commission-Based Advisors

  • How they get paid: By selling financial products (think insurance, mutual funds, annuities).

  • What you should know: They earn a commission only when they sell you something. So, yeah, conflict of interest? Very possible.

  • Typical employer: Broker-dealers, insurance companies.


2. Fee-Based Advisors

  • How they get paid: A mix of commissions and client fees.

  • What you should know: This one's tricky. While they may charge you directly, they can also earn commissions from product sales, which might influence their recommendations.


3. Fee-Only Advisors

  • How they get paid: Solely from the fees you pay (either hourly, flat rate, or percentage of assets under management).

  • What you should know: No commissions. No hidden agendas. Just advice that’s in your best interest.


4. Fiduciary Advisors

  • Definition: Legally and ethically required to put your financial interests above their own.

  • What you should know: All fiduciaries aren’t fee-only, but all fee-only advisors are fiduciaries. Yep, it's a key distinction.


5. Robo-Advisors

  • How they get paid: Flat fees or percentage of assets.

  • What you should know: These are automated platforms offering algorithm-based advice. Great for simple investment management, but don’t expect a human touch.


6. Certified Financial Planners (CFPs)

  • What they are: Professionals with a rigorous certification process. Many CFPs are fiduciaries and work under fee-only models.

  • What you should know: Not all CFPs are fee-only, but many are held to a higher standard of care.


Wait… What’s a Fiduciary Again?

Great question.


A fiduciary is someone who’s legally obligated to act in your best interest—not their wallet’s. Unlike advisors who just have to recommend "suitable" products (which can be subjective), fiduciaries go the extra mile to offer advice that actually benefits you.

Close-up of five U.S. $100 bills fanned out on a dark textured surface, showing "100" and "America" text, with a neutral tone.

Imagine going to a doctor and being prescribed a pill because the doc earns a bonus for pushing it—not because it’s the best one for you. That’s kind of what non-fiduciary advice can look like in finance.


Why a Fee-Only Fiduciary Advisor Is the Gold Standard

Alright, now that you’ve met the major players, let’s talk about why fee-only fiduciaries deserve the crown. 🏆


1. No Sales Pressure, Just Advice

Because they don’t earn commissions, fee-only fiduciaries have zero incentive to push products you don’t need. They're not tied to any insurance company or fund provider. That means you are the boss of your financial plan—not some sales quota.


2. They Work for YOU

Their paycheck depends on the fees you pay, so they’re laser-focused on helping you succeed. Whether it's planning for retirement, investing, or paying off debt, they're all in on your goals.


3. Total Transparency

You know exactly what you’re paying for. No confusing commission structures, no fine print. Just clear, straightforward advice.


4. Long-Term Perspective

Because their compensation isn't tied to transactions, they’re incentivized to build long-term relationships—not short-term sales.


5. Legal and Ethical Responsibility

Fee-only fiduciary advisors are bound by fiduciary duty at all times. Many other advisors may only follow this standard “sometimes,” depending on what hat they’re wearing.


Real-Life Example: Commission-Based vs. Fee-Only

Let’s say you’ve got $100K to invest.


  • A commission-based advisor might suggest a mutual fund with a 5% sales charge—meaning $5,000 of your money goes straight to them.

  • A fee-only fiduciary advisor might charge 1% annually or a flat rate of $2,000 to design a holistic financial plan with no strings attached.


Who’s more motivated to give you the best advice? The one who gets paid regardless of what you buy—or the one who only gets paid when you succeed?


Exactly.


How to Find a Fee-Only Fiduciary Advisor

You’re sold—but where do you find one?


Here are a few helpful directories:

Make sure to ask:

  • “Are you a fiduciary 100% of the time?”

  • “How are you compensated?”

  • “Do you earn commissions on any products you recommend?”


FAQs: Quick Answers to Common Questions

Q: What’s the difference between “fee-only” and “fee-based”?

A: Fee-only = paid only by the client. Fee-based = paid by the client and through commissions. Huge difference!


Q: Do fee-only advisors cost more?

A: Not necessarily. In fact, their transparent pricing and commission-free structure can often save you money over time.


Q: Are all fiduciaries fee-only?

A: Nope. Some fiduciaries earn commissions too, depending on how their firm is structured. That's why "fee-only fiduciary" is the magic phrase you’re looking for.


The Bottom Line

When it comes to managing your money, the person sitting across the table matters—a lot. While there are plenty of well-meaning advisors out there, only fee-only fiduciary advisors are truly obligated to put you first.

Hands write on a notepad and point at a document on a wooden table. Papers and a book titled "Science" are visible. Collaborative mood.

So, if you want honest advice, no pressure, and someone who’s 100% on your side? Go fee-only. Your future self will thank you.


Bonus Reading:


Financial, Member FINRA/SIPC. Investment advice offered through TOP Private Wealth, a registered investment advisor and separate entity from LPL Financial

 
 
 

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Securities offered through LPL Financial, Member FINRA/SIPC.
Investment advice offered through TOP Private Wealth, a registered investment advisor and separate entity from LPL Financial.

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